History of web analytics jeff young
History of Web Analytics technology asorganizational change agent by Jeff Young ca.linkedin.com/in/jeffdyoung/
Subledger.com (formally boocx.com) will enable this for the finance team.
FrictionLess
Remove noise and friction so that you can focus what little resources you have on building momentum.
Noise and friction adds up quickly, here are a few examples:
- people problems
- a complex business name or URL
- complex thinking
- committee style decision making
- things that don’t involve selling or building stuff people want to buy
What is holding us back?
I would like to pay for my books based on how many pages I read.
I would like to pay for cable TV based on how many seconds I watch.
I would like to pay for car insurance based on where I drive my car (e.g. Palo Alto vs Oakland).
Companies that offer these new pricing models will win my business.
What’s holding them back?
It’s not payments processing…there are plenty of payment processors around today.
I would argue that the missing piece is a system that can handle the accounting complexities of these new pricing models at scale.
The foundation of any civilized economy is accounting, so for the economy to evolve we must wait for accounting to evolve.
…obviously we’re building something to fill this gap ;-)
What is the one thing that makes your product a game changer? The rest can go in the user manual.
Sounds easy. Looks easy…but it’s very very very challenging.
It’s happening again. Bigger and better than ever…
It’s an honor to be organizing an event like this with @MaxAlts and @Noahtorious #HustleForCharity
If more than 20% of the investors you talk to get your pitch, you probably already have 5 smart, nimble, well funded competitors. I’d chose an unsexy ubiquitous business any day ;-)
